Business.ca Becomes Home to Canada’s First Official Business Search Directory and Information Resource Network
Realizing the lack of a comprehensive Business-to-business Internet search in Canada, www.business.ca has officially launched the premier site of its kind.
Toronto, ON – December 10, 2007 - Leveraging a unique URL domain name and years of Internet expertise, Business.ca Inc. has taken the obvious step to becoming the online destination for Canadian business as its first business-to-business directory, search engine and information resource network.
With the increasing popularity of specialized search sites and benefits of using them, Business.ca has created a network with a goal to connect users to one another in a way that saves time and money, while enabling them to find connections, information and online business technology that will ultimately help them generate sales leads, refine operations and grow their business.
Unlike any other business directory or search engine on the web, business.ca combines the functionalities of both a directory and web search to put decision makers in touch with not only business listings, but with other essential information. The result of a search or directory lookup, whether by company name, topic or category type, serves up meaningful content for the user in the form of Best Practice Guides, relevant business content and online technology tools that are pulled from both local and full web searches based on the user’s search, displayed all on one results page.
This is good news not just for Canadian business advertisers, but also for advertisers around the world who are looking to reach the web’s most concentrated group of Canadian business buyers. The site empowers all users, both the Internet savvy marketers and those without any prior experience, the chance to effectively market themselves within the Canadian business community and amongst each other.
With over 65,000 business categories and three listing tiers, business advertisers can create and manage their own listings and create an unlimited number of ads within those listings. Members are given a dynamic dashboard that is used to manage their account. Built using a pro-active approach, this platform interacts with the user based on their activity and business profile to serve them relevant business content, tools and applications that help them do business.
“The name says it all”, says Kelvin Cheung, Co-Founder and CEO of Business.ca. Business.ca is the obvious fit as home to Canada’s business directory and search network. This represents an opportunity for our users to level out the playing field with large global competitors by introducing and providing a host of technology tools that enable them to grow their business in a cost-effective manner. Our goal is to create the largest resource community that puts Canadian businesses in touch with the contacts and information they need. It truly is where Canadian businesses need to be.”
The site is expected to attract over 500,000 unique visitors per month by the end of its first year, while the majority of revenues are projected to come from listings, advertising and chargeable resources.
Additional features and site development will unveil in a multi-stage approach. The initial site launch introduces the business directory and custom search while giving users a limited-time opportunity to submit their free company listing. Further development of user content management tools and additions to the resource centre will follow on an ongoing basis.
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